Freshly arrived – women's fashion with character & quality
In our "NEW IN Women" category, we regularly present our latest designs – fresh from the studio, stylishly presented, and ready to enhance your wardrobe. JAN&INA's new arrivals represent modern traditional fashion with timeless appeal, feminine fashion with an Alpine character – and clothing that not only looks good but also conveys a sense of life.

What's new remains special – real favorites for every season
Whether modern dirndl blouses with stand-up collars, elegant structured skirts, lightweight summer dirndls, or warm cardigans: Our new arrivals capture current style trends and translate them into the unmistakable JAN&INA look. We always remain true to our signature style: high-quality materials, sophisticated cuts, harmonious color schemes—fashion that isn't loud, but long-lasting.

Dirndl, fashion & accessories – everything your heart desires
Our new women's collections include not only classic dirndls, but also modern fashion pieces such as blouses, jackets, skirts, and stylish accessories. Each collection is curated with a clear focus on wearability, style, and quality. From urban everyday pieces to your favorite festive dress: Here you'll find selected new items that can be combined in a variety of ways – whether traditional or modern.

Alpine style in a new form – with attention to detail
What makes our new pieces special are the small, delicate details: sophisticated piping, hand-stitched buttons, delicate embroidery, or exclusive fabrics like silk, loden, linen, or velvet. We pay attention to perfect fits and contemporary cuts that gently hug the body and emphasize your natural silhouette – feminine, stylish, authentic.

Colour worlds that connect – harmonious & timeless
We also focus on a finely coordinated color concept in our new arrivals: Soft rose, cool taupe, bold burgundy, and elegant midnight blue are just a few of the tones featured in our current collections. The colors can be perfectly combined – whether you're styling tone-on-tone or want to add a bold accent.

Modern traditional fashion – inspired by tradition, worn in the present
JAN&INA stands for a modern interpretation of traditional clothing. Our new pieces demonstrate how Alpine elements can be translated into the present day – without disguise, without kitsch. Instead, we create pieces with soul and substance: for women who go their own way and adapt their style not to trends, but to their feelings.

Sustainability & Quality – because good design requires responsibility
Our new products also apply: quality over quantity. We produce in small batches, with selected partners in Europe, and use resources responsibly. Our pieces are designed to bring long-lasting joy – not just through their appearance, but also through their origin and craftsmanship. Because sustainability is not a trend, but a mindset.

New products for special occasions & every day
Whether for the next wedding, a big family celebration, a stylish appearance at a fair, or simply for everyday wear – our new women's styles are versatile. Easy to combine, comfortable to wear, and always special. In the NEW IN category, you'll find your new favorites for every occasion.

Comfort & style – no contradiction at JAN&INA
Our new arrivals prove that elegant design and superior comfort can go hand in hand. Stretchy fabrics, sophisticated cuts, and skin-friendly materials ensure that you feel not only beautiful but also comfortable in every piece – from the very first time you wear it.

Discover now & be inspired
Our "NEW IN Women" category is regularly updated with exclusive new arrivals, limited editions, and special seasonal highlights. Whether you're looking for a new dirndl, an elegant jacket, a sophisticated blouse, or a fashionable favorite, you'll find the latest designs from JAN&INA here.